AA Covering TARDIS Breakdowns

So yeah i'm confused... Was casualy making my self a sandwhich, ham and cheese like a boss, when from nowhere a particular advert rached my ears... It was the AA covering breakdowns, but they said that they "Are Going Above And Beyond 24/7", last time i checked 24/7 covers every possible time so i'm failing to understand how they are going above and beyond it... Unless of course The Doctor crashed his TARDIS and required the AA's assistance, then they copied its technologies and have now started using time travel in their fight against the horrors of automobile malfunctions! I'll admit it would make a shit Doctor Who episode but its the only way i can see being better than 24/7